Alyssa is a New York-based multidisciplinary designer, specializing in brand identity and user experience. At the moment, she's working towards expanding her definition of design to include the making of three-dimensional objects and experiences through her studies at Parsons School of Design. She also writes about design at her blog, Tenfold.
Born and raised in the suburbs of Washington, D.C. (with a brief stint in Southern California), Alyssa taught herself how to code at the age of 11, which ultimately led to her abiding pursuit of graphic design and then later, user experience. During her high school years, she designed websites for Washington, D.C.-based fashion and beauty bloggers when the blogosphere boomed in 2011-2015, interned at a local marketing and advertising agency, and served as an art editor and later, editor-in-chief, of the award-winning Fine Lines Literary Arts Magazine.
Originally, Alyssa was intent on studying psychology at The New School but found herself craving a creative outlet. She found part of this creative fulfillment in writing and soon switched her studies to journalism.
And then the ineffable happened.
Mother Nature struck as she so often does. Alyssa's dad passed suddenly, and she found herself feeling completely lost and directionless. So it goes, Kurt Vonnegut might say. During this difficult time, she made the impulsive decision of transferring to George Washington University.
It took less than a semester for her to realize that she missed everything she had left behind––New York, being amongst creatively driven individuals, and most importantly, the monumental act of making and the illusion of control that it enabled. Alyssa returned to The New School in Spring 2017; this time, studying the more three-dimensional product design at Parsons, in addition to journalism at Lang.
In addition to her studies, she currently designs print and web graphics and systems for Journalism+Design. Predictably, she's interested in the interplay of medium and message.
Alyssa views design as a reconciliation with being human in an uncontrollable world and as an entry point to other topics, such as public policy, sustainability, and medicine.